#SIGEF2014 by Horyou – Social Media

#SIGEF2014: the Social Innovation and Global Ethics Forum

The SIGEF2014 event is taking place in the Centre International de Conférences in Geneva from 22-24 October. The event is organized by the social network Horyou, who’s goal is to be “a social network for social good.” By organizing this event, social good is brought to the forefront; combining ideas, aspirations and actions, with the premise of using social media with a purpose.

During this event several presentations and workshops are taking place, gathering a global audience of individuals, Organizations and Personalities. Attendants have the possibility to share, define and explore new ideas that meet social needs more effectively and herewith to create social collaborations.

SIGEF 2014

Workshop: Social Media with an Impact

October 23, 2014

Speakers of the Social Media Workshop ©SIGEF2014

Nagidmy Marquez
Originally from Venezuela; extensive experience in working in the field of communications in Latin America and Europe. Horyou’s VIP Global Communications strategic

Social media with an impact: “social interaction among people where one can share and exchange information in virtual spaces” – an impact, either positive or negative on someone. Social media can be useful in communicating a message.

Questions that come up when dealing with social media:
How can we be more visible in terms of followers?
How can social media help the people who really need help?
How can social media actually be effective and impactful?
What kind of responsibility comes with that use?

The challenge with social media is the minimum input for the maximal output. However, social media has limitations, but at the same time it can make a difference with one’s projects or ideas.
Consumer engagement: it is important to build a long term sustainable relationship with one’s consumer. A question arises: how can you build trust, increase that network of people supporting you?
Virality factor: how to make spread something on a small or large scale.
Keep it simple: when one has an organization/project, it is important to make things simple so that everyone understands the message and it should be effective on a long term basis.

Meriwether Hardie
Rainforest Alliance for social media: senior executive associative

©Rainforest Alliance
©Rainforest Alliance

Rainforest Alliance: an NGO that cares about forestry, tourism and agriculture.
Throughout the years, the company has realized how important it is to provide people with photos around the world to make them visually aware of what is going on. It allows for a full understanding by giving visual images and it also helps the NGO to tell their story. Social media is in fact the right means for getting a message across.

Social media:
a free platform that helps Rainforest Alliance create a community and spread awareness, mostly through: Facebook, Twitter and Instagram. Advice when using social media:

– Humor
– Photos
– Short, punchy messages
– Authentic stories
– Creating a sense of purpose and belongings

– Overly negative and depressing messages
– Long text

SOCIAL MEDIA – main discussions during the workshop

©Social Media
©Social Media

Why do people share?
People share when people have extreme feelings – either the content makes you very sad or very happy. Eg. In videos people show the don’ts so that people find it funny and remember it.

Skills and knowledge:
Social media is not easy for the older generation. There’s the barrier of not being capable of using technology and a barrier of language in terms of communication.
Advice to whoever wants to communicate: simplicity – the message must be clear. It is the best way to create a connection between the sender and the receiver through social media. Alliances – it is impossible to master everything. Different people in an organization divide their jobs in when working on journalism, social media, photo and video.

Pros and cons:
Be responsible in terms of what one shares and what one says about.
Pros: social media can be used to send out messages of environmental events. One can ask for help, raise awareness
Cons: misinformation can be spread very quickly.

One has the social responsibility when communicating as an individual or an organization. There is a fine line between doing good and not doing good with social media. One has to make sure that the message is useful for the one who sends it out, as well as for those who receives it.

Know who you would like to share the message and the content with. The secret: the emotional connection.

Language dimension:
Are we killing the language by using social media? – we are rather killing the grammar. The goal of language is about sending the message.
It is important to adjust to the audience when sending out a message. The future goal could be to find an international language: hope for a world where we all have our languages but we have a common language where communication is easy among technologies.

Quantity vs. Quality:
Work on having a clear message.

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